Selling and Marketing...
Tuesday, February 19, 2008
, Posted by Suztv at 9:43 PM
There was a post on someone's blog or in a forum somewhere on what you should do to market and sell your wares. I'd like to re-visit that idea and I welcome any and all comments. I'll compile the list and post it on the internet with a link from here - plus I'll put a copy in my store so that people in-world can grab the information. I think it would be helpful to new merchants as well as some of us who have been here a while. I'll start with 15 things and those of you who want to add-on, please do.
- Put your name, your shops name and a landmark to your store in your creations or in the vendor
- Get a blog and blog about your arena (fashion, building whatever) weekly if not daily
- Join the FashionPlanet rss feed
- Join SL Exchange and OnRez - post your products there
- Come up with and use a logo
- Post your latest items on SL Forums, SL Exchange and SL Shopper
- Take clear pictures at different angles to use in your advertising
- Advertise on blogs, in magazines and in-world
- Take part in charity events and offer your help
- Cross-post - meaning that in your blog, notecard, listings, homepage etc.. you have links going back to your blog, shop slurl, SLExchange, OnRez
- Join FashionConsolidated
- Create an update group
- Give out freebies
- Be nice to the customer
- Offer to write for a magazine
I could add a ton more but I want to hear from everyone else - so let's hear it Fashionistas - what else should a designer do to get their name out there?
I recommend adding, "Host a treasure hunt." I am a complete sucker for a treasure hunt.
It may be a more effective marketing tool than a flat-out freebie, because visitors have to look around the store to find it - and may, in the process, find something they want to buy - rather than just TPing in, grabbing it as soon as it rezzes, and TPing out. Not that I haven't done that. *blushes with a tiny bit of shame, then gets over it*
shopkeeper, use your profil and your recent profilpicks!
Check out this Share-It Hud too, it's still in it's infancy but I think it could be a fantastic marketing tool and it's free to use.
I've got all the info and links on this post on my blog.
http://slfreestyle.blogspot.com/2008/02/share-it-hud.html
Could someone write a Dummies Guide to SL Selling please?!
As a new seller I would love to see a mentor scheme set up to help with all madness that goes with having a store. It's tough trying to get your name known in SL :/
I've read several articles, books, blogs, etc..... and yours is the most concise but I must confess I read in your profile once that you barely have time to breath – I am just starting out and still trying to figure out which way is up! I have a lot more to do on that list - I hope I have time to breath! : ) Thank you for your help and direction.